AI is reshaping the way properties are marketed, leased, and sold, and the shift isn’t subtle—it’s a seismic transformation. In an industry where time kills deals and first impressions can make or break a transaction, leveraging AI tools has become a necessity rather than a luxury. Whether it’s crafting hyper-personalized campaigns or creating immersive tenant experiences, these technologies are changing the playbook for brokers, landlords, and marketing teams.
But not all AI tools are created equal. To stay ahead, real estate professionals must adopt solutions that deliver speed, precision, and engagement. Below, we highlight five cutting-edge AI tools that are not just enhancing commercial property marketing—they’re redefining it entirely.
1. qbiq: Instant Space Visualization and Layout Optimization
Gone are the days of waiting weeks for architectural plans. With qbiq, real estate professionals can create tailored layout plans and 3D tours within 24 hours. Whether leasing agents need to present multiple alternatives to a tenant or landlords want to market vacant spaces with a compelling vision, qbiq’s AI-driven platform delivers.
With qbiq, stakeholders can generate layouts that align with their brand and requirements, compare options, and visualize the potential of a space—all in a fraction of the traditional time. The tool’s ability to cut planning turnaround times by up to 90% has made it a cornerstone for brokers, landlords, and architects looking to close deals faster.
2. Matterport: Immersive Digital Twins for Property Showcasing
Matterport has revolutionized virtual property tours of existing-condition spaces, allowing buyers, tenants, and investors to explore spaces from anywhere. Powered by its Cortex AI engine, Matterport automatically generates 3D models, ensuring every corner of a property is captured and presented in high detail.
However, Matterport’s strength lies in visualizing current spaces as they are. It does not support showcasing future build-outs or potential redesigns, which limits its utility for properties requiring significant renovation or customization. While Matterport excels in presenting up-to-date spaces, those seeking to market a property’s future potential may need to supplement it with other AI tools that specialize in architectural visualization, such as qbiq.
3. Terrakotta: AI-Driven Personalized Campaigns
Terrakotta is a web-phone that uses personalized AI voicemails to double the number of contacts you can engage over the phone. Voicemails left using Terrakotta are personalized to every contact and generate more callbacks than generic scripts.
For brokers and landlords looking to enhance their outreach, Terrakotta offers a strategic advantage. It bridges the gap between generic marketing and targeted strategies, ensuring every outreach is tailored and more engaging.
4. Reonomy: Data-Driven Marketing Insights
Effective property marketing starts with understanding the audience. Reonomy uses AI to mine massive datasets, providing insights into ownership profiles, tenant behaviors, and market performance.
These insights empower landlords and brokers to craft hyper-targeted marketing activities, reducing time spent on leads unlikely to convert. With Reonomy, marketing strategies are no longer based on guesswork but on actionable intelligence, giving professionals a competitive edge in a data-driven world.
5. Buildout: Streamlined Marketing for Commercial Listings
Buildout is designed specifically for commercial property marketing, automating the creation of high-quality listing materials. With AI features for template generation and market analysis, Buildout ensures that every brochure, email campaign, or listing page is polished, professional, and optimized for engagement.
By integrating Buildout into their workflows, marketing teams can produce consistent, impactful materials in less time. The tool’s intuitive interface and automation capabilities free up resources, allowing professionals to focus on strategy rather than execution.
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Be the First to Adopt AI for Property Marketing
The adoption of AI tools in CRE property marketing is not a trend—it’s becoming the new baseline for success. From speeding up deal cycles to creating personalized activities that resonate, these technologies are fundamentally changing the way properties are marketed.
As we look to the future, the competitive edge will belong to those who embrace AI early, integrate it seamlessly, and use it strategically. The tools listed above are just the beginning; they represent a shift towards faster, smarter, and more efficient ways of connecting properties with people.
